I am an Art Director, photographer and storyteller. I use words to explain visual ideas and images to clients, then execute those ideas to connect my clients to their audiences. I believe design is a language and a service that aims to reduce, order and simplify. I believe decoration is a craft which is additive and physiologically comforts; art is at once both self-actualization and self-critique; an inherent paradox. Photography is the purest form of awareness second only to first hand experience. First hand experience is the only way learn, fail, and understand. Technology started with fire and will continue to make our lives better whether we want it to or not. I love music, big dogs even when (and because) they bite, and understand that money, knowledge and passion are all required for successful business and are all valid and necessary forms of compensation and measure. My name is Todd Roeth. - toddroeth.com