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Hey ChatGPT, please write a simple and accurate explanation that summarizes the skill sets and experiences Todd Roeth has gained in his career. Don't use any title-inflated techno babble that tries to sound more important than he really is.

Chat GPT

Todd Roeth has built a strong skill set over his career. He's experienced in project management making pixels and prose people-friendly for brands and products, leading teams to successful outcomes. He's got a knack for problem-solving and decision-making, often finding creative solutions. His communication skills shine, making him effective in both written and verbal exchanges. With a background in finance design, he's adept at creating experiences and products that are equally understood and felt, managing budgets and financial aspects of projects. Overall, Todd brings a blend of leadership, problem-solving, communication, and financial acumen to the table.

Editors note: Artificial Intelligence is not the same as Authentic (or often accurate) Expression. Both are valuable and most effective in their mutual application.

I provide creative services for clients via Foxbright Red, engaging on individual assignments and retained commissions

Recent Roles

  • Iodine Customer Experience Design - Todd Roeth

    Head of Customer Experience Design

    Key Responsibilities: Brand Strategy & Development, Corporate Identity Design, Creative Direction, Content Strategy and Creation, Web Design, Sales Enablement Experiences, Marketing and Campaign Strategy

  • Olive AI, VP of Creative and Brand - Todd Roeth

    Vice President, Brand & Creative

    Key Responsibilities: Brand Design, Customer and Employee Experiences, Digital Marketing Strategy Marketing Campaigns, Content and Event Marketing, Performance Marketing, Sales Enablement Design, Unicorn Therapist

  • IBM, Creative Director - Todd Roeth

    Creative Director & Partner Apprentice

    Key Responsibilities: Creative and Design Account Lead, UX Design and Research, Recruiting and Staffing, Digital Experience Transformation Lead, Mobile Product Design, E-commerce Design Lead, Team Mentor for IBM Patterns Design Program

  • Google, UX Director - Todd Roeth

    UX Design Director (TVC)

    Key Responsibilities: Design Team Lead (Core UX Division), Employee Experience Design, UX Research, UI Writing, Visual Design, Account Lead and Project Manager, Service Design, Software and Hardware Accessibility Design

Other Roles

Metronet - Todd Roeth

Creative Consultant: Brand & Marketing Campaigns

Bausch + Lomb - Todd Roeth

Design Director, Global
E-Commerce Team

DSW - Todd Roeth

Director of Creative and Content Marketing

Sherwin-Williams - Todd Roeth

Creative Director: Web, Mobile, Brand

Lubrizol - Todd Roeth

UX Design Director, Digital Transformation Team

I am also sometimes a photographer and creative director for artists and record labels in the music industry.

Todd is the Middle English name for ‘Fox’.

Roeth comes from the German word for ‘Red’.

Role & Purpose

I am a cross-functional catalyst and creative compass for UX/CX Design, Brand and Marketing functions. Curiosity, passion, and discerning sensibilities of design and culture fuel my motivation to lead high performing teams who improve people’s relationships and interactions with companies and brands. My purpose is to help people understand each other and the tech between us by creating experiences that raise our human capacity - and capacity to be human - through elegant use of design and technology.

Work History

I draw on two decades of diverse experiences with global consultancy services, creative agencies, startups, and academia. Each has equipped me with a breadth of creative skill sets in visual, UX, and UI design, user/customer experience, and content creation, as well analytical skills in user and consumer research, and performance measurement. Common to all is a deep interest in finding meaningful relationships between design, technology, and business to create a healthy balance of people, pixels, and profit.

Biography

A product of the Midwest, I bring a practical yet provocative approach to design. I grew up in rural Ohio, raised by a librarian and biology professor, with an intense passion for artistic exploration. When paired with an inherent and cultural engrained Protestant work ethic (Bauernjunge Arbeitsmoral), it can lead to an unorthodox career path.

Primary Skill Set

Creative & Design Leadership

Digital Experience Strategy

Brand Strategy & Design

Design Thinking & Doing

User Experience (UX) Design

Campaign Development

Prototype Development & Testing

Generative & Evaluative UX Research

User Interface (UI) Design

Video & Photography Production

Digital Marketing Strategy

E-commerce & CX Design

Sales Enablement Design

Cross-Functional Comms

Copywriting

Additional Hard Skills

20+ Years of Experience with Adobe Creative Suite
Figma
Squarespace
Miro/Mural/Figjam
Google Workspace
Print Design and Pre-Production
Environmental Design and Retail Space Design
Design Thinking and Workshop Facilitation

Other Soft Skills

Presentation Design and Public Speaking
Leadership, Management and Mentorship
Listening, Especially for Unarticulated Needs
Communicating Business, Brand, and Customer Value
Aesthetic Pragmatism
Critical Thinking, Emotional Agility and Resilience
Self Awareness, from the Curse of Knowledge to the Dunning-Kruger Effect

I’m a lot like the unflappable waiter serving the table where design, marketing and product teams all sit down for dinner, and everyone’s a picky eater and someone has a tree nut allergy. If you’re interested in genuine thinking from 20 years of creative and design leadership delivered through genuine insights about the people I’ve served, you’ll enjoy my essays published on the UX Collective and a variety business publications. No gratuity required.

  • Four Lessons From a Year of Riding a Unicorn

    And how Johnny Cash taught me everything I need to know about VC in 2022.

  • Project planning for designers: don’t focus on features; plan for the purpose

    When planning, we often can’t see the forest for the trees. Design teams can be the rangers.

  • Are shareholders the real users?

    Waves of layoffs in the tech sector are revealing the ultimate end user. And it might be you.

  • Design should be simple. Why aren’t design roles?

    A no-nonsense guide to the differences between the world of Marketing and UX.

Additional Work

Essays on Design

Articles appear in the UX Collective, The Startup and other publications exploring design, tech, and about the people in between.

medium.com/@toddroeth

Creative Journal

I work in a variety of mediums on commissioned assignments and personal projects to expand and improve my understanding of design, and myself.

nightfox.es

Portraiture Photography

A life-long passion for music and a career path that has crossed the industry has afforded me experiences to study musicians through a camera.

lookat.toddroeth.com