Case study: Bausch + Lomb
Creating a best-in-class global commerce experience for clients and their patients.
Summary and Scope
Health care providers and clinicians of all sizes demand user-friendly experiences in order to elevate their suppliers to trusted partners. Bausch + Lomb’s is one of the world's largest suppliers of contact lenses, lens care products, pharmaceuticals, and other eye surgery products. Despite its long history of industry leadership in eye care and vision health, it could no longer rely on its legacy reputation for customer’s future loyalty. Our team partnered with the client to reimagined complex user journeys to improve critical customer needs to research, order, refill and replenish a variety of complex products with globally diverse considerations.
Key Clients: Global IT Manager of E-Commerce, Global Merchandisers, Customer Support
Core Competencies: User Experience and E-Commerce Design (SAP Sales Cloud/Hybris)
My Role: As a UX Design lead, I partnered with a diverse set of client stakeholders while leading a UX team to define user needs and deliver specific and unique commerce experiences to address complex global business and customer requirements.
Design At Scale
240
Two hundred and forty UX templates and components were designed and delivered for localization, accessibility, and screen responsiveness from a range of stakeholder feedback - including technical, product, customer service, warehousing and fulfillment teams.
137,000+
A large catalog of highly configurable prescription options led to over one-hundred thousand possible SKUs. An fast and user-friendly ordering, configuration, replenishment and subscription experience was achieved through UI design and technical collaboration.